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Although artistes are growing into more ‘gatekeeper-esque’ positions in showbiz, this is not an entirely new phenomenon. There are artistes that are entertainers by day and businessmen by night.
They require no managerial lobbying in boardrooms, they are chiseled to close deals with corporates, and generally have no tolerance for middlemen – they are the middlemen, the voice, and the final say of their own fate.
From the era of Madtraxx & brother DJ Stylez with their bonafide enterprise, Red Republik, to incorporations such as Suzanne Gachukia’s Sub Sahara, it’s more than an appeal, and more of an ethic and labor for an artiste to dedicate themselves to being in charge of other artistes’ prosperity and financial strength.
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