At Kericho town's open-air market, there's always a beeline of customers at Lily Chepkemoi Sirma's groceries stand compared to the 1,000 surrounding ones.
The resilient trader, who is the market's chairperson, started her business in 1994 with a capital of Sh200. She recently made headlines after she was nominated to the Kericho County Assembly by the United Democratic Alliance party.