Consumers focus on expiry dates but overlook nutrition affecting diet, study reveals

Understanding nutritional labels is key. Checking calorie content, sugar levels, and essential nutrients helps consumers make informed decisions. [iStockphoto]

A recent study by the National Institute of Nutrition (NIN) reveals that most consumers prioritise checking the expiry dates on food products but pay little attention to their nutritional content.

This behaviour indicates a major gap in consumer awareness regarding the nutritional value of the foods they consume. The NIN study surveyed 2,500 adults and adolescents to understand purchasing habits.