Nyeri town has no shortage of fair skinned men and women, but even with this observation, there lies a demand to go the extra mile to stand out. All major streets are dotted with beauty shops and salons. Despite perception that people in this region are all fair skinned, the use of skin lightening products in the town reveals a well-kept secret of the use of creams and herbal remedies. Mercy Kimani 21, is a student at a beauty college in Nyeri. She admitted that she had been drinking turmeric and lemon juice concoction for years to attain a fairer complexion.