Meat consumers willing to pay more for humanely produced meat

Workers process meat at a beef slaughter house at Ol-Pejeta Conservancy in Laikipia County. [File, Standard]

Consumers are willing to pay more for meat that is antibiotic-free, chemical-free and from a higher welfare production system, a report by the World Animal Protection organisation says. 

 According to the report launched on Thursday, meat consumers prefer meat that is produced without antibiotics and is safely transported to the market for slaughter.