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Beauty in the bin: Turning food waste into wellness

Mirium Mukami displaying some of her products [Courtesy]

Tell us about your enterprise, Touche Beauty, and how it all began.

At Touche Beauty, we create luxurious skincare and grooming products using natural, sustainably sourced ingredients-many of which are harvested in collaboration with smallholder farmers. Our brand is deeply rooted in the circular economy: we upcycle waste materials like coconut shells, potato sacks, and pineapple extracts into high-performance beauty products and eco-friendly packaging. From our vibrant children's line Peek-a-boo Baby by Touche to our men's grooming range and skincare essentials, everything we do promotes wellness, sustainability, and African excellence.

We understand you make these value-added products from natural waste such as overripe fruits and coconut shells. How did this idea come about?

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