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A quirky little doll is taking the internet and toy shelves by storm. Meet Labubu, the collectable plush toy that’s become the latest must-have for celebrities, collectors and TikTokers alike. From overnight queues outside toy stores to designer outfits crafted just for them, Labubu isn’t just a doll; it’s a movement.
Labubu was created by Hong Kong artist Kasing Lung, who introduced the character in 2015 as part of his illustrated book series Monster Tales, inspired by Nordic folklore. Lung, who grew up in the Netherlands, drew inspiration from classic European fairy tales and mythical elf legends to create Labubu’s distinctive look.
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