x Eve Woman Wellness Readers Lounge Leisure and Travel My Man Bridal Health Relationships Parenting About Us Digital News Videos Opinions Cartoons Education E-Paper Lifestyle & Entertainment Nairobian Entertainment Eve Woman Travelog TV Stations KTN Home KTN News BTV KTN Farmers TV Radio Stations Radio Maisha Spice FM Vybez Radio Enterprise BULK SMS E-Learning Digger Classified The Standard Group Corporate Contact Us Rate Card Vacancies DCX O.M Portal Corporate Email RMS
Login ×
BTV
VAS
DCX
RMS

Women-only tailoring house opens in London's street known for men’s suits

Trendsetters - By Reuters | October 21st 2020 at 09:50:00 GMT +0300
The Deck’s shopfront on Savile Row (Reuters)

Now, for the first time, a tailoring house has opened on the storied street that offers made-to-measure suits exclusively for women.

“We’re called The Deck because it’s about reshuffling the deck,” said founder Daisy Knatchbull. “We are the first tailoring house to focus on women to have a shopfront on Savile Row,” which she described as a very male-dominated environment.

“So things are changing,” she said. “Suits for women isn’t just a trend. It’s here to stay.”

Knatchbull opened her business in 2019 in affluent Chelsea, further west, but when an opportunity came up to move to Savile Row she felt it was too good to pass up, despite the dire economic circumstances caused by the COVID-19 pandemic.

“Yes, I know it seems a strange time,” she said. “If you want to win big you back big, right?”

“This is the place to come for the best tailoring in the world, and it’s known worldwide. And so the prestige of this street, it’s an amazing thing to be able to be a part of that.”

An all-female staff of tailors is on hand for fittings (Reuters)

The Deck is aiming squarely at the luxury market, with suits starting at 2,200 pounds (Sh311, 000) and prices varying depending on the fabric. An all-female staff of tailors is on hand for fittings.

  1. READ MORE
  2. 1. Victoria Beckham films shirtless David doing handstands during sweaty workout
  3. 2. #FridayFashionInspo: Sharon Mwangi is elegance and trendy wrapped in one
  4. 3. Fashion moments: Tracee Ellis Ross wins People’s Choice fashion icon award
  5. 4. #FashionFridayInspo: We can’t get enough of Miss Tiramisu’s preggo style

“What you’re getting, you’re investing in quality and durability and longevity, and all these great things that move towards more slow-mo fashion rather than fast fashion,” said Knatchbull.

Asked whether she was concerned about a shrinking market for business suits, given the high number of white-collar professionals working from home, Knatchbull said suits were not limited to the workplace.

“I’m not going to say there hasn’t been an impact, but our clients invest for the future,” she said. “It’s trying to make the suit something that is so versatile.”

“I want them to feel they can wake up in the morning, put it on with the power of trainers, run around in it all day and then put a pair of heels on, a nice shirt and they’re ready for dinner,” she said.


The Deck Fashion Eve Fashion

Top Stories

Man catfished by woman falls in love with her sister after she used her photos
Girl Talk - By Mirror


Ne-Yo announced he was divorcing wife Crystal Smith on podcast before telling her
Entertainment - By Mirror


Harry and Meghan's 'belongings removed from Frogmore Cottage as Princess Eugenie moves in'
Entertainment - By Mirror


Prince Harry and Eugenie's unique bond - and devastating Meghan secret betrayal
Entertainment - By Mirror


#Confessions: I still love my cheating ex but he can’t make up his mind
Relationships - By Mirror


4 ways to break a soul tie
Relationships - By Jennifer Karina


7 Benefits of using eggs for facial treatment
Skin Care - By Naomi Mruttu


Dry-humping can get you pregnant...even with your clothes on
Health - By Daily Mail


10 Ways you can use toothpaste to achieve a perfect skin
Readers Lounge - By Davis Muli


4 ways to break a soul tie
Relationships - By Jennifer Karina


Latest Stories

#FridayFashionInspo: Sharon Mwangi is elegance and trendy wrapped in one
Trendsetters - By Lolita Bunde


Fashion moments: Tracee Ellis Ross wins People’s Choice fashion icon award
Trendsetters - By Audrey Masitsa


Albino children and their brother take modelling world by storm and smash stigma
Trendsetters - By Mirror


#FashionFridayInspo: We can’t get enough of Miss Tiramisu’s preggo style
Trendsetters - By Lolita Bunde


Six Instagram outfits we’d love to recreate
Trendsetters - By Audrey Masitsa


#FridayFashionInspo: Boss up in style like Nancie Mwai
Trendsetters - By Lolita Bunde


#FridayFashionInspo: Sweenee Adrienne, the queen of layering
Trendsetters - By Lolita Bunde


PHOTOS: Ruth Matete’s maternity glam
Trendsetters - By Audrey Masitsa


#FridayFashionInspo: Snatched in style, Sade Akinosho is fashion goals
Trendsetters - By Lolita Bunde


Stay Ahead!

Access premium content only available
to our subscribers.

Support independent journalism
×
Log in
Support independent journalism
Create an account    Forgot Password
Create An Account
Support independent journalism
I have an account Log in
Reset Password
Support independent journalism
Log in