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Home / Bridal

Study: Today’s Kenyan bride is independent and does not believe in fairy tales

Ever wondered who today’s modern bride is? According to a 2012 report by Samantha Bridal, your average bride is 27 years old and is more educated with more career opportunities.

Independent: This woman no longer lives with her parents. She is independent and lives alone or shares an apartment with a friend. She has a disposable income and enjoys quality entertainment.

Fashion: Today’s bride is fashion conscious. She lovers the finer things in life. Looking good and feeling good is a priority to her.  She believes in flawlessness.

Caution: Being the learned woman she is, the modern bride is cautious and takes everything seriously. She is the kind that will approach wedding planning as a business transaction and not a fairy tale.  She is not a fan of emotional buzzwords.

Optimistic: In her world, things are good right now and can only get better in the future.

Character: This woman is open-minded as she has been raised up consuming TV, radio, magazine and internet content. She also has a clique of friends whom she hangs out with and whose advice and opinion she holds with high regard.

Improve the industry by voting for the best wedding providers in this year’s Kenya Wedding Industry Awards

 

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