COVID-19 has had an unprecedented impact in the global socio-economic space. Kenyan business and corporate leaders have had to review business strategies to stay afloat. These strategies include cutting advertising and public relations budgets.
The advertising and public relations space has been among the worst hit.
COVID-19 has seen budgets slashed causing an unprecedented crisis in the sector, with spending on communications being among the first casualties.
The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national
and international interest.