MultiChoice's Showmax invests in African content for growth

MultiChoice's Showmax invests in African content for growth. (Courtesy)

MultiChoice's online streaming platform Showmax is investing in producing its own local content for African audiences as it competes for their attention against Netflix on the continent, a senior executive told Reuters.

MultiChoice is Africa's largest pay-TV group, available in 50 African countries. Its streaming service Showmax, launched in 2015, is available in 46 African countries and also in several Western countries, including Britain and France, which have sizeable African diaspora populations.