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Kenyan gospel and Nigerian Hausa songs win Mdundo new users

Nviiri Sande plays his guitar in his studio, during a Reuters interview in Nairobi, February 12, 2021. [REUTERS]

When Danish national Martin Nielsen moved to Kenya to work with a venture capital firm, he quickly switched gears after spotting an opportunity in streaming music and selling downloads.

Fast forward eight years and the Kenya-based company he co-founded and now leads, Mdundo, is listed on the Danish stock market and is posting rapid growth in users in the African markets it serves.

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