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Gucci releases Sh280,000 dress for men to fight against 'toxic stereotypes'

It features a satin bow and Peter Pan collar. Photo: Gucci.

Luxury designer brand Gucci is selling an orange tartan dress for men aimed at 'disrupting the toxic stereotypes that mould masculine gender identity'. The 'Tartan cotton long smock shirt' is priced at Sh238,500 is said to have been inspired by 'grunge looks from the 90s' and features a satin bow tied around the waist. The short sleeve item also includes pearl buttons, smock embroidery and a 'contrast' Peter Pan collar. Gucci states in the online description that it hopes to challenge the widely held ideas associated with masculine gender identity.

READ ALSO: Susan Kaittany opens up on her new cosmetics deal with Gucci

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