'Shame' to Fame: How Safaricom turned eye-witnesses to local celebrities

“Serikali tafadhali, niko zaidi mbaya kabisa” was Jane Onyango Adika’s distress call following the perennial floods in Nyando, Kisumu County that saw her lose her home on more than one occasion. After her story was aired, she became an object of caricature, was laughed at and mocked with many wondering why, year in, year out, she would not move to higher grounds knowing too well, the impending danger that looms on the banks of River Nyando.