×
App Icon
The Standard e-Paper
Smart Minds Choose Us
★★★★ - on Play Store
Download App

How global certification boosts livelihoods for local farmers

Gacharage Tea Factory in Kigumo, Murang'a County. [File, Standard]

In 2016, Kericho Gold received its first Fairtrade certification, marking the beginning of its growth in market reach and sales.

Mary Njoroge, brand manager for Gold Crown Beverages at Kericho Gold, says the company has gained numerous benefits from the certification of its products, including Kericho Gold Green Tea, Earl Grey, English Breakfast, and the Kericho Gold Attitude range.

Premium Article

Get Full Access for Ksh299/Week.

Uncover the stories others won't tell. Subscribe now for exclusive access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902