Why it's new thinking, not a New Year, that brings about change

Revellers usher in the New Year at the Carnivore Simba Salon, Nairobi, on January 1, 2026. [Elvis Ogina, Standard]  

Every January, Kenyans update their calendars, slogans, and resolutions. Yet by February, the economy looks the same because habits haven't changed. One of the quickest ways to rebuild jobs and dignity isn't found in a budget speech. It's quietly hanging in our wardrobes. Every morning, millions of Kenyans dress to support other economies while wondering why their own livelihoods remain fragile.