KQ partners with Blueberry Travel in emissions offset initiative, plants 308 trees

Patrick Tanui key account manager at Kenya Airways,Hitesh Mulchandani 
Country Manager at Blueberry Travel Kenya during a tree planting exercise at the Kenya Scouts Association Ngong.[Wilberforce Okwiri/ Standard]

Kenya Airways (KQ) and Blueberry Travel have partnered in a new environmental initiative that saw the two firms plant 308 trees at the Kenya Scouts Association grounds in Ngong as part of activities marking World Tree Day on November 21.

The drive, which brings together a national carrier grappling with global decarbonisation demands and one of its long-standing travel partners, is part of broader efforts by aviation players to invest in carbon-offset programmes as pressure mounts on the industry to cut emissions.