Our creative and digital sectors are being overlooked

A section of GEN Zs led by Activist Kasmuel McOure addressing the media in Nairobi on August 7, 2024, where they confirm their NANE NANE a planned peaceful demonstration on Thursday, August 8, 2024.[FILE/Standard]

Young people’s needs are changing, especially among the unseen majority. But how do we unlock their potential towards meeting their needs?

We must move beyond traditional ideas of meaningful employment, defined by fixed hours, monthly paychecks and office walls. Annually, over 800,000 youth enter Kenya’s job market, but only a fraction secure formal employment. White- and blue-collar jobs are shrinking, and manufacturing has fallen to just between seven and eight per cent of GDP.