How Gen Zs are redefining the blueprint for urban property ownership

Generation Z also seek properties that align with their environmental values. Land parcels near conservation zones, developments with tree-planting commitments, and those promoting rainwater harvesting or solar infrastructure stand out. [iStockphoto]

For decades, the trajectory of land ownership in Kenya followed a familiar path: save diligently, buy a plot on the outskirts of a town or city, and eventually build a family home, often long after retirement.

But this narrative is undergoing a dramatic rewrite, driven by a digitally native, financially cautious, and highly aspirational generation-Generation Z-alongside a rapidly growing urban middle class.