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Embracing digital trade solutions key to spur trade, EU envoys say

ICT and Digital Economy CS William Kabogo and EU Ambassador to Kenya Henriette Geiger during a meeting in Nairobi, on April 10, 2025. [Collins Oduor, Standard]

Kenyan traders have been urged to embrace digital trade solutions by integrating artificial intelligence (AI) into their operations to position the country as a regional hub for digital commerce.

The call to action came during a high-level trade forum hosted in Nairobi, where the European Union (EU) delegation led by EU Ambassador to Kenya Henriette Geiger outlined a series of strategic initiatives to support Kenya's digital transition.

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