Future-proofing your brand: Staying ahead of Gen Z demands

Monica Chege, head of marketing at Jubilee Health Insurance. [Courtesy]

Brands are operating in an interesting era, where the dynamics of consumer interaction are evolving at an unprecedented pace. Over the years, the way companies have engaged with their customers and stakeholders has undergone significant transformation.

From the early days of social media influence to the explosive growth of e-commerce, business leaders and brand custodians have had to adapt swiftly to remain relevant in a dynamic environment. Now, the rise of Generation Z and Generation Alpha has further disrupted traditional engagement models, introducing new expectations and challenges.