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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The success of the 2024 WRC Safari Rally by all measures reflects not only the significance of the event in the world of motorsports but also its broader impact on the economy and national morale.
With 80 million viewers tuning in from around the world and broadcast by 50 stations globally, the rally undoubtedly garnered extensive attention and showcased Kenya's potential as a premier destination for sports and tourism.
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