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Customer service mistakes to avoid as a business

Institute of Customer Experience board members Wavi Mungala and Sheila Mugusia chats with Chantel Botha the MD Brandlove (C) during their annual conference in Lake Naivasha Resort. [Antony Gitonga, Standard]

The problem with great customer service is that everyone seems to think they know how to do it - it's a piece of cake, right? Wrong.

Here are five of the most frequent customer service mistakes.

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