The media industry in Kenya has come a long way from the era when one could count the number of existing enterprises on one hand. At the time, it was clear who was a journalist, and it was easy to separate wheat from the chaff. An unprecedented explosion of the industry in the digital dispensation has come with its benefits but has presented turbulence for an industry whose practitioners, in the words of author Janet Malcolm, "are supposed to be connoisseurs of certainty".