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E-commerce poised to grow on more incentives, latest Jumia survey shows

Online sales make up only two per cent of total retail sales in Kenya. [iStockphoto]

The majority of Kenyans are still dependent on incentives to make online purchases, hindering e-commerce from coming of age in the country, new shopping research shows.

According to the current Jumia online shopping data, online purchase still makes up only two per cent of total retail sales in Kenya, underscoring the place of incentives in revolutionising the trends.

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