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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Customer lifespan refers to the length of time a customer is expected to have a relationship with your company. [Courtesy]
What is the value of a customer to you? If you can predict this amount, you’ll know how much it’s worth to spend on your consumers in order to maintain them.
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