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The Standard e-Paper
Kenya's Bold Newspaper
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Being authentic is key in self-promotion. [Courtesy]
Whichever industry you may be, you have to be an aggressive marketer to get noticed in the crowded space. You have to stand out by selling yourself the best way possible. But how do you blow your own horn without making yourself cringe or sounding like you are too full of yourself?
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