The philosophy and thought behind our new design

Cosmas Angaga, a bodaboda operator reads rebranded Standard Newspaper at Uhuru Park, Nairobi on April 9, 2021. [Denish Ochieng, Standard]

The new design was done by Einhorn Solutions an award-winning media design company based in Berlin, Germany.

The choice of the masthead (the title banner) was to deliberately empower The Standard brands. Though distinct, we appreciate that the mastheads must speak one language to our readers and consumers. This is complemented by the section openers that form part of the newspaper navigation.