Businesses must adapt to realities

Protesters in Nairobi protest the recent lock-down measures imposed by President Uhuru Kenyatta to curb the spread of Covid 19.The protesters who included those in the hospitality and entertainment industry noted their businesses were hurt by the new measures calling for a review of some of the policies imposed to have them back in business. March 31, 2021. [David Njaaga, Standard]

The latest lockdown measures have undoubtedly introduced a new level of disruption to the economy and businesses are struggling to find some semblance of stability. And while this third covid wave might come and go, there is no guarantee that there won’t be further disruptions to the economy.

If anything, over the next 18 months, there is the possibility of two potentially disruptive political events – a referendum and a General Election. The prudent business leader must, therefore, take time to re-imagine the organisational business model and make it more resilient by embracing digitisation and preparing for the new economy. In many ways, technology has become the handmaid of modern business strategy.