How I successfully positioned myself as a luxury brand

Ogake Mosomi, owner of Ogake Bridal [Courtesy]

Building a luxury brand needs one to identify a niche market that needs the good or service, and that’s what Ogake Mosomi, owner of Ogake Bridal, did when she launched her authentic and bespoke line of bridal gowns. Breaking out in 2011, Mosomi has been on the up and up in the regional fashion industry. Since then, she’s been refining her brand, with the promise that no two gowns ever look the same. Here is how she established and positioned her luxury brand.

Crafting my luxury brand’s identity is a lifelong journey. I started my business in 2011, but I registered it officially in 2013. By that time, I’d already done a bit of legwork and experimenting. But, in 2015, that’s when I got to the point of saying, ‘This is what my brand is going to be about. We are going to specialise in making luxury bridal gowns’. After 2015, we have continued to refine what we do. I would say that even now I’m still crafting my identity. When we started out, we were trying to get clients willing to try out our method of doing things. But with time, we’ve continued to narrow our focus. There are so many bridal designers out there, but the more I look at what we do versus what other people do, I have a different sensibility, which defines my work and my bride is not going to go to anyone else because of the focus that we put on our clothing. So this is something that we are continuing to refine.