The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Strategy in these matters, it seems, has shrunk to a short-term approach in planning.
The darkness of the Covid-19 pandemic cloud could be crushing. But every so often, warm rays of anticipation cut through the obscurity with a lifting hope for media businesses.
At least perceptive advertisers know that they must keep a foothold on their market and not let their voice share slip beyond irrecoverable decibels.
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