Covid-19 cold freezes advertisement planning

Strategy in these matters, it seems, has shrunk to a short-term approach in planning. 

The darkness of the Covid-19 pandemic cloud could be crushing. But every so often, warm rays of anticipation cut through the obscurity with a lifting hope for media businesses. 

At least perceptive advertisers know that they must keep a foothold on their market and not let their voice share slip beyond irrecoverable decibels.