Why companies should invest more in women

Chief Administrative Secretary State Department for Gender, Ministry of Public Service, Youth and Gender Affairs, Rachael Shebesh addresses women conference during the 4th Legislative Summit in Kisumu in April 2019. [Denish Ochieng, Standard]

Once upon a time, social good was considered an agenda only for the corporate philanthropy departments of many companies until business models demonstrated that financial returns could be a product of social and environmental responsibility.

In similar vein, the moral case has been made for gender-sensitive investment, but only recently have researchers made a compelling business case.