Unemployment is a crisis that faces every economy globally. Closer home, latest statistics from the Kenya National Bureau of Statistics (KNBS) show that seven million Kenyans are unemployed. Out of these, 1.4 million have been desperately looking for work. The rest have given up on job hunting, either opting to go back for further studies or venturing into entrepreneurship as a means of economic empowerment.
One reason why jobseekers may have trouble finding a job is because the hiring firms are unaware of the specific skillsets that are available within the talent pool but this is changing today due to the establishment of numerous job sites which have made it easier to look for a job. Despite this, it is still hard to figure out which firms you’re applying to work for as many agencies don’t include the name of the brand in the advert. How then do you know you’re applying for a company you want to work for?