Betting law a necessary but not sufficient mechanism to address gambling craze

The going into effect of the law that taxes betting revenues at the rate of 35 per cent is a commendable step towards reining in the betting companies, but it does not address the mechanisms through which the populace is becoming ensnared to become gamblers.

These mechanisms revolve around the marketing and promotion of betting as a productive enterprise. We are daily inundated with advertisements on our TVs that promise us millions. We are seduced to sign up with one betting house or other as a sure bet to the rich kingdom. Our TVs and radios have glamourised gambling.