Why Safaricom should sponsor our football

Acompany in the rankings of Safaricom should be given rights to fully sponsor our local football leagues if we are to outclass our neighbours. The government and other stakeholders should consider giving this opportunity like in Tunisia, Egypt, South Africa and Morocco whose clubs are performing well both in their leagues and on the international scene.

 Safaricom is among the most successful telecoms, not only in the country but almost the entire Common Market for Eastern and Southern Africa trading bloc. The government and other relevant bodies should consider giving Safaricom full rights to drive our football league forward like the La Liga which is sponsored by the Santander Bank in Spain.

The advantage that comes with football being in association with a successful entity is that if the company sponsoring the football is successful, the football in that country almost automatically enjoys the same success.