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Marketing 101: How to sell your farm yield

A tomato trader waits for customers next to her car which has been turned into a produce store at Daraja Mbili market in Kisii. Selling your crops successfully starts with making sure your products are fresh and healthy.  (PHOTO: DENISH OCHIENG'/ STANDARD)

Selling your crops successfully starts with making sure your products are fresh and healthy. No matter where you sell, customers want high quality. Next, think about what is important to you about selling your crops. Do you want to sell them fast?

Do you want to meet and talk to your customers, and can you give them excellent service? Do you want your customers to pick their own vegetables? The answers to these questions will help you decide which market best fits for you.

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