"Timu moja tu iliniwaste" (only one team wasted my bet) has become a common saying among football fans and gamblers. The term Sportpesa has become a household name among many Kenyans since its interception into the country and its effect has taken hold of Kenyans of all ages and genders.
The interests of Kenyans in football have increased tremendously spreading all over the country. Nowadays even working class people have indulged into sports betting, including managers and Chief Executive Officers (CEOs) of major companies trying their lack in the weekly jackpot of millions; their motivation being driven by many people winning the cash for instance, a public relations officer in a popular bank tweeted his complaint to a betting site using the twitter handle of the company.