Could going digital change the fortunes of the publishing industry in Kenya?

The increased pervasiveness of technology in today’s society and its impact on digitization has, and will, transform the publishing industry in Kenya. Despite the advent of new technologies for knowledge distribution, such as the Internet and other computer-based innovations, traditional books and newspapers remain a primary source of information. Consequently, publishing remains pertinent to the kind of reading material that is produced and distributed. However against the backdrop of increased digital platforms, it is highly likely that digitization will revolutionize the way Kenyans read, publish and even store reading material.  

The ongoing Nairobi International Book Fair, now in its 18th year is themed “Twende Digital”, directly translated, ‘let’s go digital” will see book publishers congregate to showcase their products. The question begs whether digital publishing will change the landscape of the industry. The answer to this will depend on the ability of the industry to use existing infrastructure to innovate lucrative business models, map stakeholders needs and expectations and also enforce policies that will enhance market structures and demand for digital publishing in the country.