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Equity prepares Sh10b war chest to take on Safaricom in money transfer market

Equity prepares Sh10b war chest to take on Safaricom in money transfer market
Equity Bank CEO James Ndung'u (left) and Safaricom's Bob Collymorre.

Equity Bank is in plans to change the face of mobile money transfer in the country. It is set to fork out billions of shillings to subsidise money transfers in the first year of operations of its new platform, Equitel.

The bank will reportedly spend Sh10 billion to shake up the sector, which seems like a wild dive into the unknown given the experiences of those who have tried to challenge market leader M-Pesa.

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