Nairobi to host digital media conference

A conference on effective use of digital media will be held next week in Nairobi. The meeting focusing on online technology has been organised by Globetrack International and the United States International University (USIU-Africa).The event at USIU-Africa will bring together business managers, government representatives, marketing and communications professionals, ICT professionals and e-learning specialists among others. Globetrack International Managing Director Esther Kagiri said the boot camp will give direction on how best to use online media to gain exposure, increase traffic, cultivate loyalty and grow businesses. The key address will be by Erik Qualman, a renowned author and social media expert. Ms Kagiri said participants will assess return on investment from digital media while exploring opportunities of improving targeted online communication.