Want more clients? Treat people well, insurers told

CIC Group CEO Tom Gitogo presents an award to Pitty Nyokabi Maina of Britam during this year’s Association of Kenya Insurers’ Agents of the Year Awards. Insurers have been challenged to be innovative and build good customer relations. (PHOTO: COURTESY)

Financial experts have challenged insurers to invest in research, innovation and create healthy consumer relationships to overcome low insurance penetration.

Uchumi Supermarkets CEO Dr Julius Kipng’etich said there is need to increase awareness to boost the uptake of insurance products. The industry penetration as at 2014 stood at 2.93 per cent.