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Firm uses franchising to grow footprint

By Domnic Omondi | March 28th 2016

Investment firm Cytonn Investments is set to increase its footprint across the country and in the region by seeking to partner with entrepreneurs through a franchise model that will see the firm have a presence in ten counties. Through its development affiliate Cytonn Real Estate, the partnership will see entrepreneurs take on Cytonn’s brand, its execution template and development capabilities to do their business. Head of Private Equity Real Estate at Cytonn Shiv Arora said at the moment, the partnership has started operating in three counties namely Nairobi, Kiambu and Mombasa. However, it will also be rolled out in Migori, Trans Nzoia and Nakuru. Cytonn will also use franchising to grow their business in the region. “We realised the need for us to grow, but we can’t be everywhere. So the best thing to do is for us to align with entrepreneurs,” said Arora.

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