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Inside Safaricom’s Sh38.1b profit: Power of branding, market positioning and strategy

By Hezron Gikang'a | 9yrs ago
A Safaricom Customer Care Shop at I&M Kenyatta Avenue taken PHOTO: WILBERFORCE OKWIRI

NAIROBI: Safaricom stunned markets in the region when it posted historic full-year results two weeks ago.

It broke records for listed and unlisted firms in East and Central Africa region, with revenues at Sh197 billion, and profits at Sh38.1 billion for the year to March 2016.

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