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When it is difficult to let go of a hired brand name

By Dominic Omondi | 5yrs ago

A steers and Debonairs Pizza outlet on Wabera Street, Nairobi (PHOTO: Jenipher Wachie)

A name can be worth a fortune. And fortunes are worth fighting for, in some extreme cases even worth dying for.

Often times, it is not easy to let go of a globally-recognised brand that is a source of riches for franchise holders.

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