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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
WPP-Scangroup’s MediaCom has launched a tool that measures the impact of television advertising dubbed SpotlLift.
The company said bringing the new product to the market is in response to a growing need from clients for better quality data and insights around TV media buying.
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