Tourism earnings hit record Sh500 billion as arrivals near 8m

Tourists observe antelopes in Kenya's savanna. [courtesy]

Kenya's tourism earnings hit a record Sh500 billion in 2025, signalling strong recovery and growth despite recent shocks, including Gen-Z protests and the Covid-19 pandemic.

Data from the Kenya Tourism Sector Performance Report 2025 shows the country hosted an estimated 7.9 million travellers, comprising 2.7 million international visitors and 5.2 million domestic tourists.