Why SMEs must have a decision making strategy

Traders sell their vegetables at Kangemi Market [Boniface Okendo, Standard]

How do businesses make important decisions? Is it by gut feelings, guidance from family members, or is there a written down business strategy to guide daily decision making?

In June 2021, WYLDE International carried out a Small and Medium Enterprises (SMEs) Performance survey to find out the impact of the practice of business strategy on the success of SMEs.