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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
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Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Many people know right off the bat what they want to do with their lives, and others are well, late bloomers. However, Joseph Mwenda, aka DJ Joe Mfalme, wasn’t one of the stragglers.
He knew the exact place he needed to be for the rest of his life; on an elevated floor aligning the beats of some great music to the delight of those whose hearts, just like his, fed and thrived on sounds and melodies. But while he knew it, back then many considered his passion a frivolous pursuit.
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