Mwananchi Credit Limited has signed up Felix Odiwuor Kodhe, popularly known as Jalang’o, as its brand ambassador.
During the tenure, Mwananchi Credit will use Jalango’s image rights as well as influencer services to grow the brand.
Over the last 10 years, Mwananchi Credit Ltd has grown from a one-man lending shop with a loan book of only Sh30,000 to one of the leading logbook and civil servants loans provider in Kenya.
Like Mwananchi Credit, Jalang’o has risen from zero, basically using his talents, hard work, and relentless determination to rise to the top of Kenya’s entertainment scene.
“With a big dream, we simply discovered that there was an opportunity for a fairly priced micro-lending platform for the masses who struggled to assess mainstream financing at fair rates. A decade later, with consistency and loyal clientele built over the years, the company has grown by leaps and bounds,” said Mwananchi founder and CEO Dennis Mombo.
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From a humble background back in the village in Homa Bay, Jalang’o is now a popular radio presenter, a sought-after events MC as well as a comedian of note.
“Jalang’o represents the brand we stand for as Mwananchi Credit. Jalang’o’s story is Mwananchi’s story,” says Mombo. “That if you dare dream big dreams, audacious enough to scare you, and wake up, work hard to realize those same dreams. Soon the world becomes your stage, and success your synonym.”
He says emergency Loans are sometimes very serious discussions to have and having someone with Jalang’o’s kind of humour to break it down into simplified chunks may be helpful in Mwananchi Credit’s endeavour to become the most accessible loans provider in the country
For his part, Jalang’o said: “This is a lovely opportunity to represent a brand that invests in the growth of people. I look forward to a lovely engagement with the lender!”
The lender has branches in Nairobi (2), Kitengela, Mombasa, Thika, Kisumu, and Eldoret with plans to open more across the country.