Study highlights digital divide that needs to be addressed to power gig economy in Kenya

Over 80 per cent of respondents in Kenya said instant payments when a job is finished is the most desired feature of a gig platform.

Mastercard has released a white paper revealing how gig work across East Africa is helping to drive economic growth by facilitating economic opportunities, improving livelihoods, and acting as a buffer against unemployment.

The white paper titled, ‘The Gig Economy in East Africa. A Gateway to the financial mainstream’ looks into Kenya’s gig economy which continues to grow with more than 60 percent of gig workers joining the gig economy between the years 2017 - 2019.